by Robert Coram
by Robert Coram
by Robert Coram
Certain to Win
by Chet Richards
“The book is both an excellent primer for those new to Boyd and a catalyst
to those with business experience trying to internalize the relevance of Boyd ́s thinking.”
Chuck Leader, LtCol USMC (Ret.) and information technology company CEO;
“A Winning Combination,” Marine Corps Gazette, March 2005.
Certain to Win [Sun Tzu ́s prognosis for generals who follow his advice] develops the strategy of the late US Air Force Colonel John R. Boyd for the world of business.
The success of Robert Coram’s monumental biography, Boyd, the Fighter Pilot Who Changed the Art of War, rekindled interest in this obscure pilot and documented his influence on military matters ranging from his early work on fighter tactics to the USMC ́s maneuver warfare doctrine to the planning for Operation Desert Storm. Unfortunately Boyd’s written legacy, consisting of a single paper and a four-set cycle of briefings, addresses strategy only in war. [All of Boyd ́s briefings are available on Slightly East of New.]
Boyd and Business
Boyd did study business. He read everything he could find on the Toyota Production System and came to consider it as an implementation of ideas similar to his own. He took business into account when he formulated the final version of his “OODA loop” and in his last major briefing, Conceptual Spiral, on science and technology. He read and commented on early drafts of this manuscript, but he never wrote on how business could operate more profitably by using his ideas.
Other writers and business strategists have taken up the challenge, introducing Boyd’s concepts and suggesting applications to business. Keith Hammonds, in the magazine Fast Company, George Stalk and Tom Hout in Competing Against Time, and Tom Peters most recently in Re-imagine! have described the OODA loop and its effects on competitors.
They made significant contributions. Successful businesses, though, don’t concentrate on affecting competitors but on enticing customers. You could apply Boyd all you wanted to competitors, but unless this somehow caused customers to buy your products and services, you’ve wasted time and money. If this were all there were to Boyd, he would rate at most a sidebar in business strategy.
Business is not War
Part of the problem has been Boyd’s focus on war, where “affecting competitors” is the whole idea. Armed conflict was his life for nearly 50 years, first as a fighter pilot, then as a tactician and an instructor of fighter pilots, and after his retirement, as a military philosopher. Coram describes (and I know from personal experience) how his quest consumed Boyd virtually every waking hour.
It was not a monastic existence, though, since John was above everything else a competitor and loved to argue over beer and cigars far into the night. During most of the 1970s and 80s he worked at the Pentagon, where he could share ideas and debate with other strategists and practitioners of the art of war. The result was the remarkable synthesis we know as Patterns of Conflict.
Science, Strategy and War
by Frans P.B. Osinga
John Boyd is often known exclusively for the so-called ‘OODA’ loop model he developed. This model refers to a decision-making process and to the idea that military victory goes to the side that can complete the cycle from observation to action the fastest.
This book aims to redress this state of affairs and re-examines John Boyd’s original contribution to strategic theory. By highlighting diverse sources that shaped Boyd’s thinking, and by offering a comprehensive overview of Boyd’s work, this volume demonstrates that the common interpretation of the meaning of Boyd’s OODA loop concept is incomplete. It also shows that Boyd’s work is much more comprehensive, richer and deeper than is generally thought. With his ideas featuring in the literature on Network Centric Warfare, a key element of the US and NATO’s so-called ‘military transformation’ programmes, as well as in the debate on Fourth Generation Warfare, Boyd continues to exert a strong influence on Western military thinking. Dr Osinga demonstrates how Boyd’s work can helps us to understand the new strategic threats in the post- 9/11 world, and establishes why John Boyd should be regarded as one of the most important (post)modern strategic theorists.
by Ed Rasimus, Christina Olds, Robin Olds
Please note: This ebook edition does not include the photo insert from the print edition.
The widely anticipated memoir of legendary ace American fighter pilot, Robin Olds
Robin Olds was a larger-than-life hero with a towering personality. A graduate of West Point and an inductee in the National College Football Hall of Fame for his All-American performance for Army, Olds was one of the toughest college football players at the time. In WWII, Olds quickly became a top fighter pilot and squadron commander by the age of 22—and an ace with 12 aerial victories.
But it was in Vietnam where the man became a legend. He arrived in 1966 to find a dejected group of pilots and motivated them by placing himself on the flight schedule under officers junior to himself, then challenging them to train him properly because he would soon be leading them. Proving he wasn’t a WWII retread, he led the wing with aggressiveness, scoring another four confirmed kills, becoming a rare triple ace.
Olds (who retired a brigadier general and died in 2007) was a unique individual whose personal story is one of the most eagerly anticipated military books of the year.
The Mind of War
by Grant Hammond
In The Mind of War, Grant T. Hammond offers the first complete portrait of John Boyd, his groundbreaking ideas, and his enduring legacy. Based on extensive interviews with Boyd and those who knew him as well as on a close analysis of Boyd’s briefings, this intellectual biography brings the work of an extraordinary thinker to a broader public.
A Vision So Noble
by Daniel Ford
by Dan Hampton
THE NEW YORK TIMES BESTSELLING MEMOIR OF 21ST-CENTURY AIR COMBAT, BY “ONE OF THE DECORATED PILOTS IN AIR FORCE HISTORY” (NEW YORK POST)
151 combat missions
21 hard kills on surface -to -air missile sites
4 Distinguished Flying Crosses with Valor
1 Purple Heart
First into a war zone, flying behind enemy lines to purposely draw fire, the wild weasels are elite fighter squadrons with the most dangerous job in the Air Force
One of the greatest aviation memoirs ever written, Viper Pilot is an Air Force legend’s thrilling eyewitness account of modern air warfare. For twenty years, Lieutenant Colonel Dan Hampton was a leading member of the Wild Weasels, logging 608 combat hours in the world’s most iconic fighter jet: the F-16 “Fighting Falcon,” or “Viper.” He spearheaded the 2003 invasion of Iraq, leading the first flight of fighters over the border en route to strike Baghdad. Earlier, on 9/11, Hampton’s father was inside the Pentagon when it was attacked; with his dad’s fate unknown, Hampton was scrambled into American skies and given the unprecedented orders to shoot down any unidentified aircraft. Viper Pilot is an unforgettable look into the closed world of fighter pilots and modern air combat.
by Robert Coram
Upon his return, passed over for promotion to Brigadier General, Day retired. But years later, with his children grown and a lifetime of service to his country behind him, he would engage in another battle, this one against an opponent he never had expected: his own country. On his side would be the hundreds of thousands of veterans who had fought for America only to be betrayed. And what would happen next would make Bud Day an even greater legend.